Why Understanding Risk Helps You Sell More, More Often

Bradley Paster helps his clients understand and mitigate risk throughout your entire supply chain. He makes the important distinction between suppliers and vendors. We dig into the levels of exposure even marquee organisations like Apple face because their sub-tier supply chain is vast and opaque. Problems with a tiny specialist supplier of a commodity that is vital to enable you to ship your product. Loss of such a supplier can prevent you going to market. or bring our economy to a grinding halt. Careless, broad sweep cuts by finance may put your business at risk. Bradley and I explore the crucial importance to understanding and managing risk. As sellers, understanding your prospects' risk, arms you with powerful leverage and the raw material to develop pain by numbers which can be personalised for the person you are selling to today. We uncover why the levels of complexity in the supply chain require technology to understand it because you cannot hire enough qualified people to do the job. Contact Bradley via LinkedIn linkedin.com/in/bradleypaster -- Please share this episode with someone who really needs to understand the risks of their prospects where supply chain risk and understanding is key to solving their customers' problems and deliver heroic outcomes -- Contact me via [email protected]