Why Unilever Bought Grüns for $1.2B

Grüns didn’t just build a supplement brand — they redefined how people consume greens. In less than 3 years, they went from launch to a $1.2 billion acquisition by Unilever — one of the most aggressive buyers in health & wellness. In this episode of Ecommerce on Tap, we break down: Why gummies beat powders The manufacturing breakthroughs that made Grüns possible How they scaled to millions of units per day And why Unilever had to buy them If you’re building a CPG brand, this is a masterclass in: Product-market fit Supply chain innovation Exit strategy