Why Using "I" Instead of "We" Can Transform Your Design Business - RD355 episode artwork

EPISODE · Dec 2, 2025 · 7 MIN

Why Using "I" Instead of "We" Can Transform Your Design Business - RD355

from Resourceful Designer: Strategies for running a graphic design business · host Mark Des Cotes

Welcome to Resourceful Designer! I'm Mark, and today I want to share something fascinating that can make a real difference in how you communicate with your design clients. Did you know that the pronoun you use, choosing "I" instead of "we", can actually impact whether or not a client hires you? Most of us, especially solopreneurs, try to sound bigger and more established by saying "we" when talking to clients, but research shows that using "I" instead creates a stronger emotional connection. When I use "I" instead of "we," clients see me as more personally invested in their project, which boosts satisfaction and even sales. I'll give some practical tips on how to implement this, why it works, and how a simple change in wording can make your business stand out. Stick around for insights that could help you build more profitable and meaningful client relationships!

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Why Using "I" Instead of "We" Can Transform Your Design Business - RD355

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How long is this episode of Resourceful Designer: Strategies for running a graphic design business?

This episode is 7 minutes long.

When was this Resourceful Designer: Strategies for running a graphic design business episode published?

This episode was published on December 2, 2025.

What is this episode about?

Welcome to Resourceful Designer! I'm Mark, and today I want to share something fascinating that can make a real difference in how you communicate with your design clients. Did you know that the pronoun you use, choosing "I" instead of "we", can...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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