Why UX and Accessibility Are Crucial to Your Manufacturing Website

from The Kula Ring · host Kula Partners

In this special episode of The Kula Ring, co-hosts Carman Pirie and Jeff White flip the script as Carman interviews Jeff about his UX and accessibility POVs inspired by the 2025 Industrial Buyer Pulse research. They explore how industrial websites must evolve to support self-serve quoting, mobile accessibility, and B2B e-commerce experiences that foster trust. Jeff discusses how integrating functionality, maintaining design consistency, and honouring complexity can transform manufacturing sites into powerful sales tools. You can find the full report here

What this episode covers

In this special episode of The Kula Ring, co-hosts Carman Pirie and Jeff White flip the script as Carman interviews Jeff about his <a href="https://content.kulapartners.com/q3-25-digital-buying-enablement">UX</a> and <a href="https://content.kulapartners.com/the-two-website-problem-kula-partners">accessibility</a> POVs inspired by the 2025 Industrial Buyer Pulse research. They explore how industrial websites must evolve to support self-serve quoting, mobile accessibility, and B2B e-commerce experiences that foster trust. Jeff discusses how integrating functionality, maintaining design consistency, and honouring complexity can transform manufacturing sites into powerful sales tools. You can find the full report <a href="https://content.kulapartners.com/industrial-buyer-pulse-research-report/q3-2025">here</a>

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Why UX and Accessibility Are Crucial to Your Manufacturing Website

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This episode is 26 minutes long.

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This episode was published on November 4, 2025.

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