Why VCs Are Investing in the Creator Economy Beyond Influencers

Lucas and Luna dive into the venture capital behind the creator economy, focusing on the shift from influencer marketing to platform infrastructure. They examine the $5.2 billion in VC funding to creator tools in 2025, led by companies like Stripe and Canva, and debate whether this is a durable asset class for limited partners. Specific case: how the graphic design platform Canva, valued at $40 billion, has built a creator-to-business pipeline that funds its own ecosystem. The hosts also explore the rise of 'service-as-software' startups that let creators monetize beyond ads, and what this means for portfolio construction in venture. #CreatorEconomy #VentureCapital #Canva #Stripe #CreatorTools #ServiceAsSoftware #VCFunding #LPs #PortfolioConstruction #Monetization #DigitalEconomy #PlatformInfrastructure #InfluencerMarketing #BusinessPodcast #Finance #FexingoBusiness #TheVentureCapitalInvestorPodcast #StartupInvesting Keep every episode free: buymeacoffee.com/fexingo