Why VEED.io Bet on 2000+ New York City Billboards (Plus Their Winning Brand & Performance Blend)

from Brandformance · host Pranav Piyush

In this episode of the Marketing Scientists Podcast, VEED.io CMO Leila Woodington and VP of Growth Roberto Wong reveal why the future of marketing growth lies in interconnected funnels. Drawing inspiration from their integrated org structure, Leila and Roberto explain why the best marketing teams are ditching the brand-versus-performance debate. They also share why VEED.io blends new and old school media (including a big bet on 2000+ New York City billboards) to reach their audiences---and keep the content flywheel spinning.About the guests:Leila Woodington is CMO of VEED.io, having spent the past 20 years building and scaling marketing teams at Snap Inc., Meta, and PayPal. Roberto Wong is VEED.io's VP of Growth, and a pro at building high-performance teams by connecting strategy, processes, and culture.

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This episode is 39 minutes long.

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This episode was published on August 25, 2025.

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