Why vendors come to me, before they talk to estate agents... #10 Elaine Penhaul

In this episode we are joined by the founder of Lemon + Lime Interiors, a multi-award winning home staging company, and multiple author, Elaine Penhaul. She talks us through how dramatically homeowners preferences have changed, and how now she is approached by vendors directly BEFORE they consider estate agents, and how staging and styling premium homes is changing: from a differentiator to 'expectation'. Elaine also explains the business rationale behind writing a book...and why she's writing a second, becoming a Key Person of Influence in the industry. Elaine has arguably done more than any other person to raise the profile and importance of staging and styling property in the estate agency industry, and her infectious energy is no small part of this huge undertaking. Plus, of course, we find out Elaine's 'porn-star' name, can she knock Matt's off the top spot!?