Why Verdicchio Is Italy's Next Great White Wine: Ethica Wines, Villa Bucci & the Rise of Indigenous Grapes

Check out all the great events Laurie has on the calendar on her website at TheWineCoach.com/events including her newly announced Treasures of Tuscany Tour in May 2027.Is Verdicchio Italy's best-kept wine secret?In this episode of The Sipping Point Podcast, Laurie Forster sits down with Damiano Sorato, Vice President of Sales at Ethica Wines, Federico Veronesi, CEO of Signorvino and Oniwines, and the winemaker from Villa Bucci to explore why Italian indigenous white wines are capturing the attention of wine lovers around the world.As Ethica Wines celebrates its 10th anniversary, the conversation looks at how the importer has helped introduce authentic, family-owned Italian wineries to the U.S. market while championing lesser-known grape varieties with incredible quality and value.Together, they dive into the remarkable story of Verdicchio—a grape once overlooked but now recognized as one of Italy's greatest white wines thanks to its freshness, complexity, food-friendliness, and extraordinary aging potential.Support the showFollow The Sipping Point on Apple Podcasts, iHeart Radio or wherever you get your podcasts so you don't miss an episode!Subscribe to our YouTube channel @thewinecoach to get video footage of the podcasts an more.Let's Stay Connected:Instagram @thewinecoachFacebook @winecoachTikTok @LaurieForster