Why Verizon created its Verizon Value organization
from Ad Age Marketer's Brief Hosted by Ad Age
Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.
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This episode is 23 minutes long.
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This episode was published on May 17, 2023.
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