EPISODE · Dec 5, 2019 · 13 MIN
Why Volaris is Taking the Bus
from Airline Weekly Lounge · host Skift
It's not other airlines. It's the bus. That's where Mexican ultra-low-cost carrier Volaris sees the most opportunity to grow: by poaching passengers from the country's long-distance bus network. In this episode of the Airline Weekly Lounge, Editor Madhu Unnikrishnan talks to Skift Travel Editor-in-Chief Tom Lowry about Volaris' growth strategy, how it allows passengers to pay for tickets, and why its employees are sometimes escorted out of bus stations by security.
What this episode covers
It's not other airlines. It's the bus. That's where Mexican ultra-low-cost carrier Volaris sees the most opportunity to grow: by poaching passengers from the country's long-distance bus network. In this episode of the Airline Weekly Lounge, Editor Madhu Unnikrishnan talks to Skift Travel Editor-in-Chief Tom Lowry about Volaris' growth strategy, how it allows passengers to pay for tickets, and why its employees are sometimes escorted out of bus stations by security.
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Why Volaris is Taking the Bus
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