Why Waiting Always Backfires | Chris Malta's EBiz Insider Podcast

People love to wait. They think waiting is productive. They think waiting creates better timing, better conditions, better insight, better everything. They imagine that if they just hold off a little longer, they'll suddenly wake up smarter, calmer, more prepared, and somehow magically ready to build an ecommerce business. Waiting feels responsible. It feels adult. It feels thoughtful. And it blows up new sellers every single year.