Why We Avoid What We Deeply Want

In this honest episode, I unpack a quiet but powerful force that holds so many founders back: self-doubt. But not the loud, obvious kind. We're talking about the sneaky version that disguises itself as being "too busy," needing more clarity, or putting clients first.Through storytelling and real talk, I explore how this subtle form of self-doubt can convince us to put our deepest dreams on hold, often indefinitely. I share my own journey of pushing my ambitions to the backburner, and the turning point that helped me reclaim my vision, one small step at a time.This episode will help you:Recognise the hidden ways self-doubt shows up in your life and businessUnderstand why it matters (because life's too short not to go after what you want)Reframe self-doubt as a sign you care, not a signal to stopDiscover gentle, strategic ways to move forward — even with fear in the roomIf you've ever found yourself stuck in procrastination, perfectionism, or putting everyone else first, this one's for you.Want even more wisdom, inspiration and only good things? Join The Founders Club, the free weekly newsletter for entrepreneurs who think differently and build unconventionally. Every week, I share what the Quietly Disruptive path really looks like: behind-the-scenes confessions, quiet wins, and the hard-won lessons from building businesses my way (so you can skip some of the painful bits 😆). Link: https://www.beckybenfieldhumberstone.com/the-founders-clubRead my unique story of how I became a Quietly Disruptive Business Coach, which involves over 25 years of building businesses and model horses (#notatypo)Link: https://www.beckybenfieldhumberstone.comDrop me a line to share your story and say hello. I'd love to hear from you!