EPISODE · May 27, 2026 · 11 MIN
Why We Buy Things We Don’t Need
from Prosper U Podcast · host Prosper U
Why do we buy things we never planned to purchase? In this episode of Prosper U, we explore the psychology behind impulse spending—from emotional triggers and marketing tactics to dopamine, social pressure, and online shopping habits. Learn why our brains are wired to spend impulsively and how we can build healthier financial habits without giving up enjoyment completely.
What this episode covers
Why do we buy things we never planned to purchase? In this episode of Prosper U, we explore the psychology behind impulse spending—from emotional triggers and marketing tactics to dopamine, social pressure, and online shopping habits. Learn why our brains are wired to spend impulsively and how we can build healthier financial habits without giving up enjoyment completely.
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Why We Buy Things We Don’t Need
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