Why we get lost in hospitals - Victoria Goldenberg, Bournemouth University

Why do people get lost in hospitals, even when the signs seem clear? In this episode of the Wayfinding Xchange Podcast, we speak with PhD researcher Victoria Goldenberg to explore what really happens when people navigate healthcare environments.  Using ethnographic research and eye-tracking methodology, Victoria reveals how stress, cognitive overload and human behaviour influence the way we navigate, often in ways we don't even realise.  From information overload to digital tools and the future of healthcare navigation, this is a fascinating conversation about designing hospitals that work better for both patients and staff.