Why We Love The Story Behind Every Product with Chris Roberts MBE

from PR Not BS · host Fiona Scott

Fiona's guest on this episode is Chris Roberts MBE - a local journalist and community activist who only now - years after the fact - is ready to think of herself as a writer and storyteller. For why that is the case - you'll have to listen to the episode!But as Chris and Fiona make clear, some people are just born storytellers. The rest of us love to read and listen to the "tales" they recount, because we are all nosy to know what's going on behind the scenes. And this is the lesson for those in the PR world. That is knowing how to find and exploit the quirky, interesting nuggets of information that inform and amuse us. It's about discovering the unknown and undreamt of that people really want. Chris now writes for clients in England and Wales and even managed to sneak a client in front of the Prince of Wales for the PR opportunity of a lifetime! How did she do that? Listen in! https://chrisrobertsmbe.co.uk/Listen up because Fiona is launching a fun giveaway! Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media will be entered into a prize draw for some vouchers! A winner will be chosen every other month! Would you love my expert PR eyes on your business? Do you need expert PR help?If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott

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This episode is 22 minutes long.

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This episode was published on May 23, 2022.

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