Why we need to start eating fish from the bottom of the ocean and not the top!

Fiona chats to former journalist, PR & comms specialist and straight talker Jessica Shepherd...It's an episode where the focus is on tackling how best to position your story and engage with journalists, and so much more...How to deal with the request to work for free… when they're pulling on your heart strings.What really makes good communication?What moves the story on?How to maximise your story by leveraging  trends Also how to get the balance right when you're trying to position and place your story - pushy or persistent?Fiona is  also launching a fun giveaway! Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! Would you love my expert PR eyes on your business? Do you need expert PR help?If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: http://bit.ly/PRPowerHour