Why We Repeat Choices Even When Better Ones Exist | Science News episode artwork

EPISODE · Aug 13, 2026 · 1 MIN

Why We Repeat Choices Even When Better Ones Exist | Science News

from Science News Today | 2 Min News | The Daily News Now!

Scientists in Germany uncovered why we keep repeating the same choices—even when better options exist: our brains default to familiar decisions through repetition, not logic. In a study of 700+ people, repeated selections boosted perceived value, making us favor old habits over new, superior alternatives. Dr. Ben Wagner explains it’s about mental shortcuts, not comparisons. Next time you stick to a routine, know your brain’s just trying to save energy—sometimes at the cost of novelty. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/fbb244352764c678

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Why We Repeat Choices Even When Better Ones Exist | Science News

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