Why We Should Make it Harder on Customers

On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss why making it more difficult for customers to conduct business with you may be a competitive differentiator for your brand. Going mass-market with high volume is the best strategy for some businesses, but often a strategic position of niche elitism results in higher margins. Which one makes sense for your organization? Customer experience gurus keep telling sales and marketing leaders to make it easier on customers, but this is a classic case of conventional wisdom being flat wrong--for some business decision makers! You can listen to The Rethink Marketing Podcast on all major podcast platforms, subscribe on Youtube, or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments. Thank you to Arrasmith Promotions and Basecamp for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices