Why We Started an Email Marketing Agency

Did you know we started an email marketing agency? If you didn't, you're about to find out why we started one, who it's for, and how it could help you.So if you're curious to find out whether we could take care of your email marketing for you, read on (or click play to listen!)SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab our FREE download Click Tricks.(3:38) Fancy a 14-day FREE trial with Keap?(4:37) Why we stopped our first email marketing writing agency.(6:55) Do one thing at the time (but not forever).(11:00) It's about delegation - not abdication!(14:10) The minimum viable version of our email marketing agency.(15:47) Why we only work with specific types of businesses.(18:26) Who is our email marketing agency for?(21:21) If you're interested in working with us, check out our application form!(23:22) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you - it's really cool and it's FREE (yes, we're nice like that). If you want to make more sales from your email marketing, you need those clicks on the things that you're selling! So we've got 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why we stopped our first email marketing agencyNews flash! We've just started an email marketing agency. But this isn't even the first time we've done this! In fact, we used to have an email marketing agency, but we closed it down. You see, when we first started this business, having an agency was the logical thing to do. So we did. We'd work with clients, plan an effective strategy and implement email marketing campaigns for them. But there was a downside. We wanted to help more people than we had time to. Plus the investment was prohibitive for small businesses and course creators. And those were the very people we wanted to help because we have a background in creating online courses. So to help more people we created our membership, The League. This is where we help course creators, coaches, membership site owners, and other small businesses to do their own email marketing. So we went all-in on the membership and moved away from the email writing agency.Do one thing at the time (but not forever)We very much subscribe to this idea of doing one thing at the time. But that doesn't mean you do just that one thing forever! We love The League, but we also believe that in business you have to take the time to do one thing right and then move on. This is how we get so much done - separately and together - in our businesses. We do one thing, get it up and running quickly, get it refined (that means automated or systemised), and then move on and do the next thing.We like to use the analogy of a circus performer spinning plates. It can look like mayhem at first. But the way they do it is very systemised. They get one plate spinning until it's perfect and then move on to the next one. Once they have all the plates spinning, they just need to give them a little wiggle to keep them going.It's the same for some of the bits of our businesses. We have people in charge of parts of our businesses and will jump on a meeting once a month to check how things are. So here's a key lesson we learnt - get one thing going and do it quickly. If it doesn't work, you can close it down and move on and do something different.So now that we have our membership up and running, and we've systemised that process, we know when to turn up for our deliverables to serve our members, and we're ready to move on to the next thing in our business, which is how to help people who want an affordable way to have their email marketing taken care of for them. Remember it's delegation - not abdication!The fact we're happy with where our membership The League is (at its core) doesn't mean we're leaving it behind! Quite the opposite! We’re constantly working to improve it and add to it. We never take our eyes off it - we'd never abandon it. Delegation or systemisation doesn't mean abdication – you can’t close your eyes and assume a plate is still spinning. Because if you do, sooner or later, you’ll hear the sound of that plate on the floor. And you don’t want that.So when we first started planning out our email marketing writing agency we were super clear about the fact we wanted to deliver good results and a great quality product for our clients. But at the same time, we still wanted to run and serve The League, produce our podcast (The Email Marketing Show), and fulfil our other existing commitments. These were our conditions. The minimum viable version of our email marketing agencySo the first thing we asked ourselves when we started putting our email marketing agency together was to work out what the minimum viable version of it looked like. In the past, we’d been guilty of building huge elaborate processes that took lots of work, time, energy, and efforts to then realise we didn't want to run that business.And the first thing we wanted to make sure of was that we had writers who would create marketing emails and take care of email marketing campaigns for our clients. Thankfully, because we have paying members, students, and customers who are certified in our frameworks, techniques, strategies and processes, we have some incredible writers at our disposal. In other words, we have amazing people who do email marketing day in and day out and love it! So we began building our team of writers to get our fulfillment piece in place in order for us to focus on growing the business rather than working in it. We'll do the discovery and sales calls with prospective and new clients to find out what you want. And then we'll tell you how we do it and sign you up if we seem like a good fit for each other.We only work with specific types of businessesWhen we kicked things off with our email marketing agency, we created a sales page where we ask people to apply for a call. We're selective about who we work with - we want specific clients who want what we deliver, in the way that we deliver it, and in our timeframe. So there's a specific application process people need to get through before they get on a phone call with us. And that's because we don’t want to waste your time if we can't help you.If you head over to our sales page, you'll find a video of us introducing ourselves. We tell you what we do and who the agency is for. We talk about the problems we solve and the way we do it. You'll see that we lay it all out very openly without any mysteries - we’re completely transparent about what we do. And if that sounds like something you want help with, you can go through an application form which asks a few key questions, including what products and services you offer. And we ask that because if someone operates in an area we have no experience in or aren’t sure whether we can’t get results (like real estate, for example), we won’t work with them.What's also key for us in terms of the clients we work with is that they've already proven that their product sells. Because email marketing is going to amplify what they’ve already proven. And if someone doesn't have a proven product yet, 100 times nothing is still nothing! So we want to make sure we're not just taking people's money and not get a result. We want to give clients the best chance of getting the best results from what we do.Who is our email marketing agency for?It’s for anyone who wants to use email marketing in their business but doesn’t have the time, inclination, or patience to learn it and do it themselves. And that's fine! We have things in our business that we don't do ourselves - like social media or paid ads, for example. We choose to outsource these areas and tasks to the experts so we can double down on the things we’re good at. And for us that’s email marketing.So if you don't want to learn email marketing because you want to focus on delivering your product or service, you can still utilise email marketing in your business. And while you double down on the stuff you're good at, our email marketing agency can take care of email for you.  We have a formula that works for certain types of businesses at certain stages. We teach...