Why We Started Media Companies for the Sports Business Crowd · Sid Balaga & Suraj Peramanu | Under The Number X The 4th Quarter

Brent Peus joins Sid Balaga and Suraj Peramanu of The 4th Quarter at their studio in the Courtside VC office for a crossover conversation on building new media properties for the sports business crowd. The 4th Quarter (newsletter + newscast, backed by Courtside) and Under The Number (media property of Skybox) represent two complementary bets on what's next for sports business media. Recorded in New York City.The thesis: there are roughly 100 people in their 20s who are going to run the sports business industry, and they all know each other. This is a conversation between three of them about the opportunity for a new generation of operators.What's covered:→ Why TBPN became the template for niche business media and what its acquisition signals→ The "100 people" theory of who actually runs sports business→ Why legacy sports media companies can't ship new products at startup speed→ Substack vs. Beehiiv vs. building your own platform→ Research grade vs. entertainment-driven content and how to balance both→ The case for building in public and shipping imperfect product→ Turpentine, Erik Torenberg, and the playbook for stacking niche shows into a network→ Why the next wave of sports careers will come from builders and emerging leagues, not the traditional path→ Shoutouts to Patrick O'Shaughnessy, Molly O'Shea, Market Bubble, and the broader new media ecosystem.Guests featured on Under The Number include the McCourty twins, Cooper Manning, Seth Wickersham (ESPN), Kyle Rudolph (NFL / Alltroo), CiCi Bellis (Pro tennis, Cartan Capital), Marques Colston (Champion), Jason Illian (Dude Perfect / Highmount Capital), Terrence Murphy (Synergy Sports Capital w/ Reggie Bush), Pete Wilson (Grass League), Ryan Girardot (Cerebro Sports), and Dylan Robbins (Lucra).Subscribe to Under The Number:→ Substack: https://undertheumber.substack.com→ Spotify: https://open.spotify.com/episode/33jZvtNEiXYo6tMgDwhHJx?si=1W4SlhodQCiywBqIf3ZIJw→ Apple Podcasts: https://podcasts.apple.com/us/podcast/under-the-number/id1730764733?i=1000769663455Subscribe to The 4th Quarter:→ https://www.thefourthquarter.co/#SportsBusiness #NewMedia #SportsMedia #CreatorEconomy