EPISODE · Jun 1, 2022 · 16 MIN
Why We Stopped (Most) Manual Link Building After 1M+ Emails
from Content and Conversation: Organic Growth Insights from Siege Media · host Ross Hudgens, Drew Page, Siege Media
Show Notes:00:44: Our transition from manual to passive link building strategy2:45: Examples of passive link topics3:23: How newer authority websites can execute4:36: Hammer vs. power tool strategy6:22: Passive link strategy = higher authority on average7:28: The importance of internal linking8:06: Interactive content, why high-quality content is necessary8:54: Why the domain rating of passive link strategy skews higher10:36: Pros vs. cons12:14: How to achieve success, our process breakdownShow Links:Enroll in SiegeLearn today!Follow Drew on TwitterFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
Embed this episode
What this episode covers
Siege Media started as a link building agency sending thousands of targeted cold emails each month and continued with that process for a decade. After a lot of deliberation and data analysis, we’ve realized that manual link building doesn’t make sense for 90%+ of the companies we help. To understand how we came to this conclusion, it might be helpful to hear the backstory. At the beginning of Siege Media’s development 10 years ago, our biggest focus was link generation for our clients. We created manually promoted linkbait, very often without any attachment to search volume. Over time, we incorporated more and more search-volume-driven content into what we do. We realized this performed better because it created on-brand content and generated secondary KPIs, not just links. Learn how we came to this conclusion in today's episode.
NOW PLAYING
Why We Stopped (Most) Manual Link Building After 1M+ Emails
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.