Why We Trust The Wrong Experts

Send us Fan MailKevin thought this episode would never make it to the podcast. It started as a private, faintly embarrassing story about being caught out by a subscription scam, twenty-nine unauthorised charges and over eleven hundred dollars, despite nearly thirty years working in internet marketing. But the conversation that followed, with a credit card fraud department inundated with calls about the same company, turned into something bigger.This week Kevin explores why the appearance of authority has become so easy to manufacture, and why visibility, presentation and confidence are routinely mistaken for the real thing. He revisits The Authority Gap™ from a new angle: there isn't just a gap between expertise and recognition, there's also a gap between appearing authoritative and actually deserving it, and both operate in the market at once.The episode closes with one simple, reusable question, for spotting who to trust, and for building the kind of authority that never needs to ask for trust in the first place.To see how the Codified Authority Framework™ works in practice, and to read this week's companion blog post, see the link below. To discuss your own content structure, book an Authority Clarity Call at go.oncehub.com/authorityclaritycall.Grab or listen to episode 156 of our podcast now by clicking the link below.Click to listen: https://corporatecrossover.buzzsprout.com/Find out more about the structured methodology for transforming expertise into recognised authority, influence, and opportunity.https://www.babystepspublishing.com/authority-recognition-systemPlease also check out our blog:https://www.babystepspublishing.com/blog