Why Weather Vane

In this video, I’m pulling back the curtain to show you exactly how projects are posted within Penji and the work that goes into optimizing client websites. This is a raw, behind-the-scenes look at what it takes to build an agency from the ground up. The website? Not perfect. The pricing? Still evolving. The process? Always improving. But waiting for perfection = waiting forever. The real goal is to start getting customers, refine the strategy, and build as we go. Over the next 1-3 months, the website and copy will continue to evolve, but the core mission remains the same: - Help businesses grow through powerful digital marketing strategies. - Leverage Penji’s creative power to deliver high-quality results. - Build an agency that’s transparent, scalable, and adaptable. This is the reality of starting a business in real time—no fluff, no sugarcoating. Watch the process unfold, in real time. For dads figuring out work, family, and everything in between. Nobody prepares you for this. Not the guilt of leaving for work when your kid is still asleep. Not the pressure of providing for a family while trying to build something that actually matters. Not the identity crisis that hits when you realize you're not just the guy who grinds anymore — you're somebody's dad. And that changes everything. I started Working Dads because I lived that. I'm co-founder of Penji, husband to Emily, and dad to a two-year-old who already has more energy than I do. I've been bootstrapping a company for over a decade and I still don't have it all figured out. But I've learned that the most dangerous thing a working dad can do is try to figure it out alone. So every week I sit down with founders, executives, investors, and everyday dads who are in the thick of it. We talk about the real stuff. The marriage conversations you keep avoiding. The financial pressure nobody admits to. The moment your kid looks up at you and you realize you've been somewhere else even though you've been standing right there. We've also got Built During Bedtime — my weekly newsletter for working dads. The one thing I write after my daughter goes to sleep. Straight to your inbox. No fluff. And we've got a community. Slack channel and Facebook group full of dads who get it. The kind of guys you can be honest with. The kind of friendships that actually go somewhere. Come find your people. Working Dads. For dads figuring out work, family, and everything in between.