Why Webinar Email Sequence Length Affects Sales

What this episode covers

Lucas and Luna drill into a dataset from a $5 million SaaS webinar launch to answer a counterintuitive question: why does a 7-email sequence beat an 11-email sequence by 34 percent in revenue per registrant? They walk through the specific drop-off mechanics, the 'last-pitch' email that killed conversions, and how one B2B software company cut their email sequence from nine emails to six and saw a 22 percent lift in attendee-to-buyer rate. This episode gives a concrete framework for testing email sequence length on your next webinar—backed by real numbers, not theory. #WebinarMarketing #EmailSequencing #SalesConversion #SaaSWebinar #EmailCadence #WebinarFunnels #MarketingMetrics #RevenuePerRegistrant #DropOffRate #ABTest #EmailFrequency #WebinarLaunch #B2BMarketing #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingStrategy #WebinarTips Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels?

This episode is 9 minutes long.

When was this The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels episode published?

This episode was published on June 14, 2026.

What is this episode about?

Lucas and Luna drill into a dataset from a $5 million SaaS webinar launch to answer a counterintuitive question: why does a 7-email sequence beat an 11-email sequence by 34 percent in revenue per registrant? They walk through the specific drop-off...

Can I download this The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels episode?

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