Why Website Traffic Is Almost Dead Today

What this episode covers

Neil and Eric break down how AI search is crushing publisher traffic, why informational content is losing, and where transactional SEO still wins. They unpack search everywhere optimization, local AI model economics, Mac Studio RAM needs, and Intercom’s Fin turnaround from slowing SaaS growth to a major AI pivot. A sharp episode on adapting fast, measuring revenue over traffic, and using creative destruction to stay ahead in AI marketing. Key takeaways AI search is killing informational traffic Transactional SEO still drives revenue Intercom’s AI pivot shows how brands survive Chapters (00:00) AI traffic collapse (01:01) Informational vs transactional SEO (03:31) ClickFlow AI SEO break (04:04) Search everywhere adaptation (05:16) Local AI model costs (06:50) Mac Studio RAM for AI (08:27) Intercom AI pivot (13:26) Creative destruction strategy (20:13) AI hiring and staying ahead

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Frequently Asked Questions

How long is this episode of Marketing School - Digital Marketing and Online Marketing Tips?

This episode is 24 minutes long.

When was this Marketing School - Digital Marketing and Online Marketing Tips episode published?

This episode was published on March 11, 2026.

What is this episode about?

Neil and Eric break down how AI search is crushing publisher traffic, why informational content is losing, and where transactional SEO still wins. They unpack search everywhere optimization, local AI model economics, Mac Studio RAM needs, and...

Can I download this Marketing School - Digital Marketing and Online Marketing Tips episode?

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