Why We’re at IRE: Industry Shifts, D2D Sales & Protecting Culture at Scale

In this episode of The Kimba Co Podcast, Kimba connects standing on the floor at the International Roofing Expo (IRE) with Eric Hernandez and Daisy Hernandez, owners of E&D Premier Roofing, for a real-time conversation about growth, leadership, and what’s shifting inside the roofing industry.Recorded live inside the expo environment, this standing interview explores why operators still show up to IRE, the industry changes they’re paying attention to, and what it really takes to manage a 20+ rep door-to-door sales team without letting culture erode.Topics covered in this episode include: • Why Eric and Daisy came to IRE and what they’re watching closely • Industry shifts affecting roofing, restoration, and insurance claims • The realities of running and scaling a large D2D sales organization • How “culture cancer” shows up—and how to stop it early • Leading sales teams with standards, accountability, and clarityThis episode speaks directly to owners and operators who are scaling fast and understand that culture breaks before systems do if leadership isn’t intentional.If you’re running a roofing company with a growing sales team and want to scale without losing your identity, this conversation delivers grounded, practical insight from operators in the field.Guest Spotlight🎤 Eric Hernandez & Daisy Hernandez🏢 E&D Premier Roofing – Roofing & Storm Restoration📍 DFW🔗 Learn more about E&D Premier Roofing here:👉 https://edpremierroofing.com