Why Women Entrepreneurs Undercharge—and How to Raise Your Prices with Confidence

Welcome back to the Good Girls Get Rich podcast and I'm your host, Karen Yankovich. Today's episode is a heart-to-heart conversation about the invisible barrier holding too many smart, successful women back from building real wealth: your own mindset. If you've ever hesitated to quote a high-ticket price… If you've found yourself discounting your services without being asked… Or if you've heard that little voice whisper, "Who would pay me that much?"… Then this episode is for you. We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].   About The Episode and Highlights: We're diving into **why women chronically undercharge—by 28% less than men on average!—**and how to break out of that scarcity cycle. But I'm not just giving you pep talks. Today, you'll get practical strategies, energy rituals, and mindset shifts to start confidently charging what your work is worth. This is your reminder that charging more isn't about greed. It's about giving yourself the resources to overdeliver and create world-changing impact. Think of this episode as a blend of business strategy and energy work… a little tough love, a lot of empowerment, and some real talk about branding, value, and the kind of wealth-building that lets you serve from a place of abundance. Ready to treat yourself like the luxury brand you are? Let's dive in. What You'll Learn in This Episode: Why women entrepreneurs undercharge by 28%—and how to stop leaving money (and impact) on the table. The psychology of premium pricing and why transformation sells better than hours. How your LinkedIn profile, media mentions, and even your headshots help justify higher price points (branding signals matter!). My favorite morning energy ritual to boost confidence before pricing conversations. Why a $10K client is easier than ten $1K clients (yes, really). The simplest way to create high-ticket offers that feel natural, not forced. How to turn your past experience into premium-priced packages—even if you've been working in corporate or volunteering. The mindset shift from "I'm not enough" to "I'm growing my value"—and why you should double your prices today. Premium Pricing Doesn't Mean Overcharging. It Means Owning Your Value. I'm not asking you to slap a $10,000 price tag on your $20 offer. I'm asking you to create a premium offer that truly reflects the transformation you deliver, and to build a business model that supports both your clients' success and your personal wealth. When your cup overflows, you serve better. So… what would your next level look like if you owned that?   Magical Quotes From The Episode: "Wealthy women change the world. Let's help your energy match your impact." "Your energy precedes your words. People decide your value before you say a single thing." "If you're not a little uncomfortable with your pricing, you're probably not charging enough." "Premium pricing isn't about charging more—it's about giving yourself the resources to overdeliver and serve from a place of abundance."   Resources Mentioned In the Episode: Grab your FREE Premium Pricing Workbook here. Connect with me on LinkedIn and DM me "High Ticket Energy" for extra support: Karen's LinkedIn Recommended reading: Mindset by Carol Dweck     Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict