Why Women Struggle With Sales and How to Sell Without Feeling Pushy with Frances Pratt

If you’re great at building relationships but sales still feels uncomfortable, you’re not alone.In this episode of the Epic Income Leap Podcast, I’m joined by sales consultant Frances Pratt, and we’re having an honest conversation about why so many high-achieving women struggle with sales even when they’re amazing at helping people.What we often think of as “sales” is actually outdated pressure tactics that don’t feel aligned with the way we want to do business. Frances calls this “crocodile selling,” and it’s the kind of pushy, manipulative selling most of us want nothing to do with.But here’s the truth: great sales isn’t about pressure. It’s about service.In this conversation, Frances shares insights from over 30 years of experience in sales, and we talk about how relationship-based sales actually works. When you lead conversations with curiosity, listen deeply, and guide people toward the right decision for them, sales stops feeling transactional and starts feeling natural.If you’ve ever felt like you’re doing everything right but your revenue still isn’t consistent, this episode will help you see how powerful the right sales conversations can be.