Why Women Undersell Themselves at Work and How to Stop Losing Money Because of It

You performed just as well as your male counterparts. You might have even done better. And yet you rated yourself 33% lower. That's not a confidence problem. That's conditioning. And it is costing you real money and real promotions.In this episode of Women in Sales Leadership, I'm breaking down the research behind why high-performing women consistently undersell themselves at work, and more importantly, I'm giving you the exact framework to change it starting this week.This isn't about becoming someone you're not. It's about telling the truth, your truth, in a way that gets you seen, recognized, and paid what you're worth.WHAT YOU'LL LEARN IN THIS EPISODE:- The Harvard Business School and Wharton study that reveals the exact cost of not talking about your wins, including how it affects your salary and your hiring outcomes.- Why self-promotion feels like bragging to women and does not feel that way to men, and the mindset reframe that changes everything.- The simple three-part "What, Why, Who" framework you can use immediately in your next one-on-one with your boss, in team meetings, on LinkedIn, and in your performance review.- How to share your wins in a way that also lifts your team and builds your reputation as a strategic, executive-level thinker.- Why staying quiet about your results is not humility. It is invisibility. And visibility is what actually gets women promoted.- The 30-day challenge that will build your confidence, close the self-promotion gap, and help you stop leaving money on the table.This episode is for you if you are a sales leader, a high-performing individual contributor, a director, a VP, or an executive in B2B tech who knows she is delivering results but is not getting the recognition, the promotions, or the compensation that reflects the value she brings.Episode Chapters:00:00 The Importance of Celebrating Wins02:53 Understanding Gender Disparities in Self-Promotion06:08 Mindset Shift: Sharing Wins Authentically09:04 The Framework: What, Why, and Who11:56 Practical Applications in Conversations15:09 Building Confidence Through Acknowledgment17:56 Overcoming Fear of Self-Promotion20:53 The 30-Day Challenge to Share Wins23:46 Conclusion: Embracing Your AchievementsREADY TO GO DEEPER?If you are serious about stepping into a VP, CRO, or second-line executive sales leadership role in B2B tech earning $500K to $1M or more, the Unlocked Executive Sales Leadership Program was built for you. Amy works with ambitious women to help them position themselves powerfully, build the right executive relationships, and land the roles they have already earned.Book your complimentary career planning session and get your personalized 90-day action plan at amyevanscoaching.com.CONNECT WITH AMY:Website: amyevanscoaching.comLinkedIn: linkedin.com/in/alynnEvansSHARE THIS EPISODE with a woman you know who has a hard time talking about her wins. She needs to hear this. This is how we all rise together.SUBSCRIBE to Women in Sales Leadership so every new episode drops right into your feed. And if this episode helped you, please leave a rating. It helps other women find this show.#WomenInSalesLeadership #SalesLeadership #WomenInSales #SelfPromotion #ExecutivePresence #SalesLeadershipCoaching #WomenInTech #CareerAdvancement #VPSales #CRO #B2BTech #HighPerformingWomen #AmyEvans #UnlockedProgram #CareerGrowth #LeadershipDevelopment #SalesCoaching #PromotionTips