Why Wood is Losing the Homebuilding Game

In this episode, Kris Krohn breaks down the massive, hidden disruption happening inside the walls of American housing: the shift from wood to steel framing. While most people think innovation means smart tech or solar, countries like Australia transitioned decades ago. Kris shares three key ways steel is changing construction—by slashing labor costs, boosting structural resilience against natural disasters, and offering a sustainable solution that aims to save a million mature trees. Learn why this transition represents one of the largest financial and ecological opportunities in modern real estate.