Why Would Someone Buy my Product Over the Competition (E148)

Seth KniepCo-Founder & CEO of Just One Dime Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Bio: With 9.6 million views on YouTube and 226,000 subscribers, Seth Kniep and his company, Just One Dime, have been featured on Yahoo Finance and Chicago Weekly. Today, they have members in over 150 countries and manage over $100 million in annual revenue for Amazon stores. Links: https://justonedime.com/https://www.linkedin.com/in/sethkniep/https://www.youtube.com/channel/UC8Sh9yuLqlpnQdBdcfwFErA/featuredhttps://www.instagram.com/justonedime/https://www.facebook.com/groups/jod.amazon.warriors/https://twitter.com/justonedime/ Transcript: Charles (00:00): In this episode of the business. E-Commerce I talked with Seth Kenep about why would someone buy your product over the competition? This is a business be commerce episode 148. [inaudible] Welcome to the business. E-Commerce the show that helps e-commerce retailers start launch and grow their eCommerce business. I'm your host, Chelsea Leschi. And I'm here today with Tesco leap. Seth is a CEO and co-founder of just one dime where they help retailers launch and grow Amazon businesses. They have members in over 150 countries and they manage over a hundred million in annual revenue on Amazon stores set this clearly an Amazon expert. Very good at launching products, knows how to really kind of get into Amazon and promote not just a product, but grow a brand. So I asked him on the show today on how you can show off your product and differentiate it from the competition. And we, we go into why someone would buy your product versus a competing product that looks just like it on Amazon. And this is something that I think a lot of retailers struggle with. So this is super good show. If you're thinking of getting to Amazon, you struggle on Amazon stuff has some great tips. So let's get into the show. Hey Seth, how are you doing today? Good. Seth (01:19): Thanks for having me on Charles. I appreciate it. Yeah. Awesome Charles (01:22): To have you on. I love talking this kind of conversation about how to actually get people to buy your products. Right? This, we were talking before the show and you know, years ago you were the only game in town, right? Where if you were selling this online, it was kind of a unique thing and okay, I sell this type of coffee and I'll this, whatever, right. Are you going to Amazon 10, you know, Shopify? And there's a hundred of the folks on a very similar ish product. Very true. So to get into it. So you work with a lot of Amazon sellers, right? Through them, through the business. How do you make your listing? How do you recommend your clients listening to actually stand out from everyone else? That's selling something like that online. Seth (02:06): I love how you cut straight to the heart of it. Cause it's, it's so good. Thank you. So what you do is your photos or 3d renders for your listing need to be showing the value of the product, not just, Oh, mine's a great photo, but the differentiation you did with the product. In other words, if I am selling a microphone, but this microphone's a wireless microphone, it has an internal battery. My battery lasts three times longer than the competition. What does the photo demonstrate that? Or if it's a garden tool, does it demonstrate the photo that these handles on the gardens who are more comfortable? In other words, the photo needs to show what is better about my product. It can't just be, we have the best photos it has to be. How did I differentiate my product from the competition? What is the problem? Seth (02:55): I in solving a lot of people, Charles, they get overwhelmed. They think, well, wait, Amazon saturated. Because if I go search garden rake, there's 10 million garden rakes. Why would anyone buy a mine? Well, they're looking at the competition the wrong way. Instead. They need to say, okay,