EPISODE · Jun 30, 2025 · 31 MIN
Why you are struggling with selling online - here's how online business really works
from The Blue Sofa: Beyond Strategy — Leadership & Growth for Women in Business · host Mia Poulsen
If you feel like you’re working so hard — posting on Instagram, writing emails, running webinars — yet the sales still aren’t flowing the way you want, this episode is here to shift everything.I’m pulling back the curtain on why selling online isn’t just about “selling,” but about building a powerful, sustainable business rooted in trust, relationships, and strategy.👉 Think of it like a staircase — each step matters, and skipping them leaves you stuck.In this episode, you’ll learn:✨ Why sales don’t magically appear just because you’re visible✨ The “Sales Staircase” framework and how to spot which step you’re missing✨ How to test if your product is actually right for your market before you waste time✨ Why building an email list is the true conversion superpower (way beyond Instagram) ✨ How to create a dream-client tribe that keeps buying from you over timeI’ll share:💡 Real stories from my own messy launches💡 The practical action steps you can take right now💡 A fresh perspective that will completely change how you see selling onlineWhat you’ll walk away with:✅ A 5-step “Sales Staircase” method you can apply immediately ✅ A simple approach to validating your offer✅ Clarity on why your email list is everything for online selling✅ A reframe about selling as relationship-building, not hustling✅ Confidence to grow your business in a sustainable, soulful wayNext listen: Go to my case study about my client Augusta. A trauma therapist who went from 0 followers to $55,000 in sales in 4 months.https://www.buzzsprout.com/2430588/episodes/16441889
What this episode covers
If you feel like you’re working so hard — posting on Instagram, writing emails, running webinars — yet the sales still aren’t flowing the way you want, this episode is here to shift everything. I’m pulling back the curtain on why selling online isn’t just about “selling,” but about building a powerful, sustainable business rooted in trust, relationships, and strategy. 👉 Think of it like a staircase — each step matters, and skipping them leaves you stuck. In this episode, you’ll learn: ✨ Why...
NOW PLAYING
Why you are struggling with selling online - here's how online business really works
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m