Why You Can't Do the Thing You Know You Need to Do with Natasha Golinksky

Natasha Golinsky is the founder of On Purpose Projects, a certified women-owned full-stack web development agency specializing in complex, custom builds — Shopify, WooCommerce, web apps, and API integrations. She's been running it for over 11 years, built it entirely by accident, and has never written a single line of code herself.In 2024, a stage two breast cancer diagnosis forced her to step away from her business entirely. What she found when she came back changed how she understood her own role — and cracked open years of work she'd been quietly doing on the patterns that kept her stuck as a founder. That work is now the foundation of her coaching practice, where she helps female founders identify and move through the trauma blocks showing up in their businesses.In this conversation, Natasha gets honest about what those blocks actually look like in practice — not the dramatic, obvious kind, but the quiet ones that show up as avoidance, perfectionism, and the persistent inability to do the thing you know you need to do.In this episode:Why the standard advice to "list your limiting beliefs" misses the point entirelyThe one question Natasha uses to surface what's actually blocking a goalHow her own trauma block around visibility kept her from creating content until age 43 — and what finally shiftedWhere trauma blocks show up beyond visibility: pricing, hiring, sales conversations, and team buildingWhy mental health and physical health deserve the same level of attention, full stopFind the complete show notes here →https://studiothree49.com/podcast/ep-49-natasha-golinskySales as Service Challenge — Start Now!This week's challenge is simple — but it will tell you something.Pick one business development action you've been consistently avoiding. Not the thing you're procrastinating on — the thing that creates a specific, almost physical resistance every time it comes up. Sending a connection request. Following up after a discovery call. Posting something on LinkedIn that actually says something.Got it? Now ask Natasha's question: why can't I have this?Don't filter it. Don't clean it up. Write down whatever comes up first — because that's usually the thing worth looking at.Then take the action anyway. One time.Confidence doesn't come from feeling ready. It comes from doing the thing before you feel ready and learning that you survived it.Links & Resources:Learn more about On Purpose ProjectsConnect with Natasha on LinkedInFollow Natasha on SubstackYour next client - Calculate what it takes Simply sales with the VIP Power Hour - Download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment CallTam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.Your next client - calculate what it takes.Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call. Connect with Tam on LinkedIn. Produced by KNWN Media. Executive Producer: Jess Milanes.