Why You Can’t Stop Eating (It’s Not Willpower)

Ever blamed yourself for finishing a bag of chips?What if it wasn’t a lack of discipline — but a billion-dollar formula working exactly as intended?In this episode, we dive into the hidden science and strategy behind processed food. From lab rats and child taste tests to boardrooms and engineered bliss points, we uncover how craving became a financial strategy & frameworkOnce you understand the system, you’ll never look at the snack aisle the same way.From the science of the “bliss point” to the economics of “stomach share,” we explore how sugar, salt, and fat were optimized not for nutrition — but for craving.Drawing on investigative reporting from Michael Moss, we examine how convenience, chemistry, and competition reshaped the modern diet — and what that means for your daily choices.This isn’t about willpower. It’s about design.