EPISODE · Apr 17, 2025 · 8 MIN
Why You Don’t Have to Choose Between a High-Ticket or Low-Ticket Business Model (Why You Should Have Both) [Ep 189]
from The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners · host Kylie Kelly | Visibility Coach & Audience Growth Strategist
Should you go all in on a high-ticket mastermind? Or keep it low-ticket and scalable? What if the real answer is... BOTH?In this episode of The Email Growth Show, I’m calling BS on the idea that you have to “pick a lane” when it comes to your business model. I’m sharing how I use both high-touch AND low-ticket offers in my business (plus free content too!) - and how they work together to create income, impact, and deeper client relationships.Whether you’re stuck choosing between coaching or a digital product… or wondering how to scale without burning out - this one’s for you.What You’ll Learn in This Episode:Why the "one model only" advice is so outdated (and limiting)How I built a layered offer suite using Headliner + The Email Growth ClubReal client journeys from bundle to membership to mastermindHow to create a simple, strategic customer journey that meets people where they areWhy your free content matters just as much as your paid offersNo more choosing one over the other - let’s build a business that’s aligned, scalable, and sustainable.Ready to grow your business without social media or burnout?🎉 Join Email Marketing Skool here:https://www.skool.com/email-marketing-skool/aboutp.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
What this episode covers
Should you go all in on a high-ticket mastermind? Or keep it low-ticket and scalable? What if the real answer is... BOTH? In this episode of The Email Growth Show, I’m calling BS on the idea that you have to “pick a lane” when it comes to your business model. I’m sharing how I use both high-touch AND low-ticket offers in my business (plus free content too!) - and how they work together to create income, impact, and deeper client relationships. Whether you’re stuck choosing between coaching or...
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Why You Don’t Have to Choose Between a High-Ticket or Low-Ticket Business Model (Why You Should Have Both) [Ep 189]
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