Why You Don't Have to Niche Down to Build a Thriving Photography Business

If you've ever been told to pick a lane and stick to it, this episode is the counter-argument. Sam talks to Cherry from Simply C Photography, a commercial photographer whose brand clients span food, industrial, property, press and personal branding work across a huge stretch of the country — and asks the question most photographers with that wide a spread struggle to answer: how do you actually make it work?Cherry's answer draws on a career built well before she picked up a camera professionally, in sales, advertising, IT consultancy and interior design, and it shows up in how she talks to clients long before a shoot is even booked. Expect a genuinely different take on what a commercial photography business is selling, and why the camera might be the smallest part of it.If the niching debate has ever left you second-guessing your own broad client list, go back to Generalise or Specialise? Niching as a Photographer for the other side of this argument — it's where the show first opened up this exact question.