You Don't Need to Go Viral to Make Six Figures | Jess Bruno | Content, AI & Chronic Illness

How do you build a six-figure business with under 5K Instagram followers? How do you grow a personal brand when you’re the face of your business? And how do you run it all sustainably while living with a chronic illness?London content strategist Jess Bruno, the woman behind Ne’Twerking and some of your favourite personal brands joins Coffee & Oysters with business tips on building a small but loyal community, turning followers into paying clients, and why you don’t need to go viral to grow.Jess breaks down how she went from leaving her corporate marketing job at 27 with 30p to her name to hitting six figures in 2024 on a three-posts-a-week content strategy she’s barely changed since. She shares her “Instagram is a CRM” mindset, why women in business with chronic illness should charge more, and her honest, slightly spicy take on AI in content (including the client who ran her work through Claude and asked for a refund).Plus hear more about her low/high-touch beauty routines, her trusty solo-founder tech stack (Dubsado, Kartra, Slack, Canva, Tide) and her favourite North London coworking spaces.---00:00 Intro 02:03 The Membership & Why Personal Branding Beats Niching06:48 From Singing Degree to Accidental Marketer10:20 The £25 Session That Started a Business15:39 Building a Business Around Chronic Illness19:02 Six Figures With Under 5K Followers27:49 The Honest Truth About AI & Content39:26 Hype Songs, Tools, Style & London Spots---Steal Jess’s “stack” of recommendations (along with all guests) in the Coffee & Oysters Guide.Jess on Instagram: https://www.instagram.com/thatjessbruno/Ne’Twerking on Instagram: https://www.instagram.com/netwerking_/Jess on LinkedIn: https://www.linkedin.com/in/thatjessbruno/Jess’s website: https://www.jessicabruno.co.uk---💬 Become a guest🪄 Partnerships & Questions: [email protected]💌 Never miss an episode: Sign up to Substack📺 YouTube: www.youtube.com/@CoffeeandOysters📸 Instagram: @coffeeandoysterspod📱TikTok: @coffeeandoysterspod Get full access to Coffee & Oysters: The London Business Babe Podcast at coffeeandoysters.substack.com/subscribe