Why You Go Hard for Two Weeks Then Disappear for Two Months

Everyone who creates content hits the same cycle: a few weeks of momentum, then a couple missed days that somehow turn into a couple missed months. This episode is about why that happens and how to actually get out of it. We get into the systems that keep us consistent even when the creativity isn't there (a Notion setup that's been a game changer), why three to four content pillars matter more than chasing trends, and how planning three months out with a client actually protects you from burning out mid-project. Liv also breaks down what pulls her out of a creative rut, and why doom-scrolling other people's content usually makes it worse, not better. If you've ever felt great about your content for two weeks and then gone silent for two months, this one's for you. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms. We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia