Why You Hate Being on Video (And What’s Really Going On) episode artwork

EPISODE · May 21, 2026 · 21 MIN

Why You Hate Being on Video (And What’s Really Going On)

from The Sharon Francisco Show · host Sharon Francisco

Let’s talk about video.Because the second someone says“you should be doing more video”something happens.You avoid it.You overthink it.Or you tell yourself you’ll get to it later… and don’t.In this episode, we unpack what’s actually going on underneath that resistance and why it has nothing to do with your ability and everything to do with how aware you suddenly become of yourself.Using real stories, behavioural research, and practical experience, this is a grounded look at why video feels uncomfortable and how to move through it without trying to become someone else.𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘄𝗲 𝗰𝗼𝘃𝗲𝗿:• Why video triggers overthinking and avoidance• The spotlight effect and why you feel like everyone is watching• The real reason you become hyper aware on camera• The identity fears that show up when you try to be visible• Why “being yourself” can still feel uncomfortable• How early beliefs about being too much or not enough show up• The moment that normalises the struggle and changes everything• Why confidence on video is built through repetition, not talent• The difference between practising and performing• How to make video feel natural instead of forced𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀:• You are not bad on video, you are under practised• People are thinking about themselves far more than they are thinking about you• Confidence is built through action, not preparation• Authenticity is not something you master, it is something you practise• Repetition creates comfort and comfort creates confidence🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲𝘃𝗲𝗿 𝘆𝗼𝘂 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝘀https://www.sharonfrancisco.com/podcastConnect with me on LinkedIn and FacebookQuestions for the podcast? [email protected]👉  Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/programConnect with me on LinkedIn, Facebook.Have a question for the podcast? Email [email protected]

Episode metadata supplied by the publisher feed · Published May 21, 2026

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Let’s talk about video. Because the second someone says “you should be doing more video” something happens. You avoid it. You overthink it. Or you tell yourself you’ll get to it later… and don’t. In this episode, we unpack what’s actually going on underneath that resistance and why it has nothing to do with your ability and everything to do with how aware you suddenly become of yourself. Using real stories, behavioural research, and practical experience, this is a grounded look at...

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Why You Hate Being on Video (And What’s Really Going On)

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