Why You Keep Buying Things You Dont Need

Why do we keep buying things we don't need? In this episode of The Money Mindset Podcast, Lucas and Luna explore the psychology of retail therapy and the 'dopamine loop' behind impulse spending. They dig into a 2023 study from the Journal of Consumer Research that found people who shop when sad are 30% more likely to regret purchases within 24 hours. Lucas explains the 'pleasure gap'—the mismatch between anticipation and satisfaction—and shares a simple 24-hour rule used by Warren Buffett to curb impulse buys. Luna questions whether subscription services exploit the same psychology, and they discuss how 'pain of paying' changes when you use a credit card versus cash. The episode closes with a concrete habit: a 'cool-down period' before any non-essential purchase over fifty dollars. No shame, no judgment—just a smarter way to align spending with what actually brings lasting satisfaction. #PsychologyOfMoney #ImpulseSpending #RetailTherapy #DopamineLoop #BehavioralFinance #MoneyMindset #SpendingHabits #WarrenBuffett #ConsumerBehavior #JournalOfConsumerResearch #CreditCardPsychology #PainOfPaying #SubscriptionTrap #FinancialHabits #MindfulSpending #FexingoBusiness #BusinessPodcast #MoneyMindsetPodcast Keep every episode free: buymeacoffee.com/fexingo