Why You Might Skip Black Friday And What To Do Instead With Kim Kiel | Ep. 64

Text me!In this episode of Empire Secrets, I’m chatting with copywriter Kim Kiel about new ways to look at Black Friday. While everyone else is shouting “SALE!” from the rooftops, Kim has refreshing ideas for how to connect with your audience without getting sucked into the Black Friday chaos.Here’s what we talk about:Black Friday Alternatives That Actually Matter: How to make an impact without doing the Black Friday dance—from celebrating Giving Tuesday to using your platform to show what you stand for.Why You Need a Swipe File (and How to Unsubscribe Like a Pro): We talk about building a swipe file for those “best of” and “what-were-they-thinking?” marketing examples, plus clearing out the inbox junk so you can focus on what matters.Stand-Out Sales Without the Sleaze: If you do decide to sell on BF, Kim’s got tips on stretching out your sale, bundling products, and creating an experience that feels good for everyone—no countdown timers required.If you’re looking to do Black Friday (or not do it) in a way that feels totally in line with your values, tune in. We’re making holiday sales season feel a aligned.If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic