Why SaaS companies need a Chief Customer Officer

Customer centricity needs executive ownership. That is why more SaaS companies are creating the Chief Customer Officer role. In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead explore what a Chief Customer Officer does, why the role matters and how it fits into the wider organisation. We cover: Why SaaS companies need a Chief Customer OfficerWhat the CCO role is responsible forHow the CCO supports customer outcomesWhy customer centricity needs C-suite ownershipHow the CCO connects Customer Success, Support, Services and ExperienceHow customer leadership supports retention, expansion and growth This is a practical episode for SaaS CEOs, founders, CCOs and Customer Success leaders thinking about executive customer ownership and the role customer leadership plays in growth.