Why You Need a Data Strategy to Anchor Your AI Strategy with Tim Kreytak and Jason Breazeale

Guests: Tim Kreytak, CEO and Co-Founder of Ironside, one of North America's leading analytics and data consulting firms and a multiple Inc. 5000 honoree. Jason Breazeale, Vice President of Technology at Burn Boot Camp, a rapidly growing fitness franchise with nearly 400 locations. Overview: Yes, your company needs to be using AI. But before you start buying subscriptions and upgrading your tech stack, you need to understand what actually drives successful AI integrations: a bedrock of solid data. Without clean, accessible, and trusted data, even the most advanced AI tools will fail to deliver results. On today's show, Tim Kreytak and Jason Breazeale discuss why you need BIG data mastery before AI can help your company Make BIG Happen.