Why you need to build a future-ready strategic insight an...

What this episode covers

In this episode of Insights Unlocked, UserTesting’s CMO Michelle Huff talks with Ari about why organizations should be turning their UX research function into future-ready strategic insight and foresight teams (SIFT). "Ari’s perspective challenges the status quo and encourages us to rethink how we approach UX research," Michelle said. "By transforming research teams into strategic insight and foresight teams, businesses can make informed decisions that align with both customer needs and business goals."

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Frequently Asked Questions

How long is this episode of Insights Unlocked?

This episode is 22 minutes long.

When was this Insights Unlocked episode published?

This episode was published on August 14, 2023.

What is this episode about?

In this episode of Insights Unlocked, UserTesting’s CMO Michelle Huff talks with Ari about why organizations should be turning their UX research function into future-ready strategic insight and foresight teams (SIFT). "Ari’s perspective challenges...

Can I download this Insights Unlocked episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.