Why You Need To Care About Web Accessibility

In this episode… Reason One is a full-service digital agency devoted to making life better for the brands and people they work with, providing services such as digital marketing, content strategy, digital strategy, website design, development, accessibility, and more. Nadia Rasul is a Senior Front-End Developer and Accessibility Lead for the Reason One Accessibility Team (r1at). She is leading the charge for web accessibility to help brands build more inclusive websites that everyone can navigate. What is web accessibility? In short, web accessibility is the usability and navigability of websites for people with diverse abilities and disabilities. It is much like how the ADA requires brick and mortar businesses to be accessible through accommodations like ramps or minimum aisle spacing. Websites also have requirements to ensure that people with impairments have equal access to services and content. Nadia and the Reason One Accessibility Team work with their partners to help them be compliant.  In this episode of For the Better, host Ben Cash sits down with Nadia Rasul to discuss how and why websites need to be accessible and inclusive and why it is so much more than just compliance. Nadia talks about some of the most common and visible accessibility tools, as well as some less obvious opportunities. She unfolds many of the misconceptions about web accessibility and breaks down what brands can do and how Reason One can help.