Why You Need To Coach Your Salespeople Properly With Genuine Data

I hope this interview upsets a lot of you. You need a kick up the arse if you are not coaching effectively. Telling is NOT coaching. Coaching is NOT OPTIONAL. NOT, NOT, NOT optional. And now you have no excuse under the corona lockdown because you can't hide behind being stuck in meetings or foreign travel Coaching is a board level issue. Ignore this fact at your peril. Visit https://www.linkedin.com/pulse/sales-coaching-board-level-discussion-richard-smith if you question this fact. Dynamic coaching can deliver a 27.6% improvement in win rates for forecasted deals. Even a formal approach to coaching can deliver a 13.5% improvement in win rates. (CSO Insights) Those sales people who aren’t coached are 27% MORE likely to miss quota than those who are coached. #RichardSmith is Sales Director at #Refract.ai. Refract record and analyse sales calls and coaching calls to help managers improve their coaching of their salespeople. Their AI analyses the call and helps managers pinpoint teachable moments drawing on the millions of calls from which they have captured.  What was the talk time balance? Use of verbs and adjectives? How silence was used (or more likely NOT used!)? Emphasis, nuance, when specific topics are brought up in the call e.g. price, competitors, specific objections and how they were handled or neutralised. Coaching is NOT an option if you want to see performance of your salespeople rise. It is an act of gross negligence by you as the manager to fail to coach your people. It is an act of stupidity, ignorance and idiocy (am I making the point forcefully enough?) and should be seen as an act of gross misconduct. Leaders, you are not free of blame. Stop over-burdening sales managers, who have the most precarious position in your business with utterly onanistic reporting to feed your bean counters with data that is frankly inaccurate and often potentially harmful to feed your bad decisions. Making investment decisions based on forecasts that a Voodoo soothsayer could do a better job of predicting than your salespeople is utter lunacy. Have a listen and weep You can get hold of Richard at: Richard’s Profile: linkedin.com/in/richard-smith-refractWebsite: refract.ai  (Company Website)Email: [email protected]: richard_refractPlease COMMENT and SUBSCRIBE to receive more in-depth interviews with sales leaders. DOWNLOAD this episode to listen at your leisure. Check out my new Podcast #ScaleupsAndHyperGrowth for intimate, in-depth interviews packed with real world lessons from disruptive technology #scaleups who have architected and navigated the turbulent and often terrifying waters of #hypergrowth and made it out the other side without the wheels coming off ScaleupsAndHyperGrowth or on Spotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6u