Why You Need To Cut The Fluff—Marketing For The Millennial Age

In today’s episode of The Art of Passive Income, Mark and Scott talk with Brian Fanzo—iSocialFanz.com. Brian is a pager-wearing millennial rock star who is known as a change evangelist. He went to school for computer science, then worked for the US Department of Defense for 9 years in cyber security and social business and traveled to 45+ countries, three trips to Iraq, two to Afghanistan and had a team of 32 team members. While he loved the job, he is passionate about driving change and the government isn’t quick to change so he left that industry and went to the tech space where he crafted his dream job as a technology evangelist. He did that for three years until he decided to do what he called his craziest journey of all, he became an entrepreneur! Brian created iSocialFanz and is a keynote speaker doing about 50 events a year. He works with brands on how they can tell their story and leverage new technology like Snapchat, Instagram, and Facebook Live to create stories and experiences. His focus is to reach the Millennial/Gen-Z customer. He also hosts two podcasts—FOMOfanz and SMACtalk. Join us now as we delve deep into why you need to cut the fluff, deliver the message and create experiences and stories to capture the attention of the Millennial and Gen-Z customer when it comes to today’s marketing. We go over: What defines a millennial and what type of story that resonates with them Cutting through the distractions to get a message across in a way that will be impactful In an era of change, what’s NOT going to change? Plus, so much more! Find out why you shouldn’t focus on what you do, but why and how. And, why Brian says, “the most powerful thing you can say on video, especially live video, is, ‘I don’t know.’ ” Listen in as Brian shares a ton of valuable information with us today. And no need to adjust your listening speed, Brian’s default is 1.5x! TIP OF THE WEEK Mark: Learn more about Brian by going to his website at iSocialFanz.com. Scott: Check out the Chrome plugin Blade. It’s great for creating nice email signatures. Brian: Check out the app Flipboard. It’s great for content consumption, curation, and crafting. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?