Why You Need To Have Your Employees Help Write Your Mission Statement

Do you have a mission statement? Recently, I discovered that, while it may seem like common ground, not everyone does. Myself included, there are many of us who tend to focus just on the top line when first opening our business. We know what we want to do and why we want to do it, but can't quite put it in to words when we're only thinking about more sales, the next sale.