Why You Need to Price Higher | John Ray

In this episode, Robin Ayoub sits down with John Ray, pricing and value consultant, author, and veteran podcaster with over 1,400 episodes to his name. John shares his personal story of leaving a long corporate finance career, opening his own business, and falling into the same trap most experts fall into: not knowing how to price their expertise.   Key topics covered: - The mindset traps that hold professionals back: inadequacy, comparison, imposter syndrome, and the "I just want to help" trap - Why corporate backgrounds give you a false sense of security when you go out on your own - How to get into the heads of your clients and understand where they see value - The difference between hourly billing and value-based pricing - How to structure good, better, best options for clients - Why some clients saying no means your pricing is right - Using podcasting as a non-salesy business development tool Key quotes from The Generosity Mindset: "The effectiveness of your pricing is constrained by your willingness to have the value conversation." "You need a certain number of clients saying no because you are too expensive." Connect with John Ray: LinkedIn: https://www.linkedin.com/in/johnray1/ | Website: https://www.johnray.co | Book: The Generosity Mindset (all major retailers) Watch on YouTube: https://youtu.be/3QmP6zV5ZSs | Blog: https://robinayoub.blog | Book a call: https://calendly.com/robin-ayoub/30min | LFC Guest Booking: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording | LFC LinkedIn: https://www.linkedin.com/company/lfcpodcast/ | N49Networks: https://n49networks.com CreditsHost: Robin Ayoub, Founder, Localization Fireside ChatConnect and watch moreWebsite: www.L10NFiresideChat.comSpotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iXBe a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recordingLinkedIn: https://www.linkedin.com/in/robinayoub/Support the showShare the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review.DisclaimerViews are for education and discussion. Apply judgment in your own context.Tags#L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.