Why You Need to Start Thinking Outside the Sales Funnel w/ Anand Kishore

Anand Kishore is the CEO and Co-Founder of AspireIQ. AspireIQ plays an instrumental role in helping enterprise brands transform their business through the power of brand communities. During this interview we discuss: 01:45 - Why and how Anand launched AspireIQ. 4:12 - What exactly does AspireIQ do? 5:17 - He shares their revenue and growth #'s 6:36 - Anand picks one business superpower he wished he had. 8:26 - How and why is it important to build a relationship and investing it in community. 9:31 - He shares 2 examples of top performers when it comes to investing in a community for B2C and B2B. 12:07 - We talk about why community is the future of marketing, customer engagement and brand? 13:24 - How and why you need to identify your high value relationships and how to make them a part of your community. 14:40 - Why its important to take a more holistic approach to community vs just focusing on leads/clients. 15:25 - Anand shares an example of how community can be used to lead a prospect through the buying process. 17:15 - The power of thinking outside of the sale funnel 20:56 - He shares his favorite growth tool/software. 22:00 - Anand recommends one of his favorite book. Plus a whole lot more1 Anand's Websites: FREE Resources www.aspireiq.com/growth-experts Connect with Anand on LinkedIn! ---------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]